Already, Agrawal has begun restructuring the company to support what he called “ambitious goals” in an email to staff, which he tweeted upon his appointment. This momentum is expected to continue with Parag Agrawal taking over as CEO after co-founder Jack Dorsey stepped down last week. Twitter has been constantly churning out new products and features this year, like Spaces, Twitter Blue and Tip Jar.
Even apps like Netflix, Spotify and Reddit are experimenting with the format. TikTok clones like Instagram Reels, Snapchat Spotlight and YouTube Shorts have incentivized creators to use their platforms and have grown in popularity. Twitter is the latest social app to see if it can capitalize on TikTok’s rapid growth - the short-form video app surpassed one billion monthly active users this year, making it one of the fastest companies to hit that milestone. This is part of Twitter’s ongoing effort to improve personalized recommendations and discovery across the platform. The company said it is a visual-forward way of surfacing content that already exists on Twitter.
“We’re testing out a revamped, more personalized Explore page to make it easier for you to unwind, find new interests and see what’s happening,” a Twitter spokesperson told TechCrunch.
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This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English.
Twitter posted today that it’s testing a feature that would turn its in-app “Explore” page into a TikTok-like video feed, complete with even a “For You” tab.
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